Key concepts film poster analysis- Aleeza




Language: 

This Saw poster immediately gives off a supernatural impression because the they had put in red eyes on purpose to emphasize a sense of evil and something ominous. The reason why they added the black background is so the pale masked figure would stand out. There is no other elements going on making the main focus the mask , so it creates more suspense for the audience. The mouth is also very blurred out and black, making it seem like the figure is almost some supernatural animal. This film poster suggests that this movie has elements of horror and murder.

Audience:

The target audience of Saw would most likely be teenager to adults, perhaps 16 or 17+ considering how the audience can tolerate horror. The target gender for this film would be for both male and female as the character and everything is unknown except a mysterious mask. In terms of how well the audience would enjoy this, would depend if they typically enjoy thrill and horror with unexpected turns and jump scares. The audience would probably want to find out the person behind the mask, creating it the big mystery behind the creepy and ominous film poster.

Representation:

The figure in this poster is both expressionless and unnatural creating  a representation of fear and threat. You can also say the red eyes may have connotations of blood and destruction as the image is staring right at you making it seem as if it was coming at you. 

Industries:

Saw is an American horror film directed by James Wan and written by Leigh Whannel, starring someone called Tobin Bell and made saw has grossed more than 1 Billion worldwide, becoming one of the five horror franchises to accomplish the box office feat against a production budget of 1.2 million.

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